About Us

IAM:THEBRAND is a Chocolate City, DC, 420 friendly, fashion brand dedicated to art, self affirmation, having fun, and a reflection of Black culture.

Our brand #IAMTHEBRAND is about living a lifestyle of being proud of who you are, doing what you love, and living life to the fullest as responsible adults.

#IAM symbolizes self affirmation.  What you wear is a reflection of who you are, so when you wear IAM:THEBRAND, the image and art depicted reflects a part of you, you become —THE BRAND.

So check us out, pass a doobie, and help us grow in building positive art and images of Black culture through fashion!